Crafting an Inclusive Digital Experience
Access Now
Revamping a medical product for the US market to ensure ADA compliance and drive wider adoption.
My client, who offers a Medicare product suite for the U.S. market, was facing challenges because their offerings were not ADA-compliant. As the UX Lead on this project, I led the redesign of their flagship medical product and conducted UAT with real users of assistive technologies who have visual disabilities.
Client
Wipro (Internal Product)
Date
2024
Industry
Healthcare Insurance
Scope of Work
ADA/WCAG Accessibility Design
Accessible Design System
User Acceptance Testing
4,187 lawsuits for digital accessibility were filed in the USA by the end of 2024.
/01
CHOOSING THE RIGHT COLOUR
Through direct interactions with users who rely on high-contrast screens, I gained invaluable insight into their perspective. This guided us to select color combinations that work seamlessly with these screens, dramatically improving clarity and usability.
Before
/02
Optimizing UI for Assistive Tech
We established descriptive placeholders, persistent labels, and clear error/success indicators. ARIA labels were defined for all interactive elements, ensuring screen reader clarity. These enhancements were embedded into the design system, making accessibility the default standard.
/03
Refining Visual Hierarchy according to Gutenberg Diagram
Applied Gutenberg’s principles to create a clear visual flow and strategically place CTAs for higher engagement.
/04
Implementing Responsive Design with Breakpoints
Created responsive Figma prototypes using defined breakpoints for mobile, tablet, and desktop. Leveraged auto-layout and constraints to dynamically adapt touch targets, text, and imagery—ensuring a seamless experience across all device sizes.
