Insurance in the Digital Era

A digital Journey for Medical Insurance Professional

Portal-to-App
Feature Integration & UX Optimization

The client had a half-baked mobile app, missing key portal features, causing a clunky experience. We ran a UX audit to spot gaps and guide a clean, seamless redesign.

ADA & WCAG Compliance

Align the app with ADA and WCAG standards to ensure accessibility for all

Essential Feature Integration

Accurate representation and seamless integration of core portal functionality

Responsive & Consistent Design

Consistent branding across responsive mobile and tablet experiences

UX Audit

We conducted a thorough UX audit of UHC's legacy app based on NN Group's methodology, resulting in 5 key considerations.

Complex Navigation

Complicated navigation structures that hinders users their ability to find information quickly.

Unclear Call-to-Action

Unclear calls-to-action that may lead to user confusion regarding the next steps to take.

Inconsistent Design

Lack of design consistency across pages, which can create confusion.

Complex Form Structures

Lengthy screen content that may discourage users from completing important tasks.

Lack of Search Functionality

Lack of search feature and proper filter and sort options impacts the users ability to quickly find.

Proposed Information Architecture

To address navigation complexity, we simplified the information architecture based on UX audit insights. The revised IA improved clarity, discoverability, and enabled a more seamless and intuitive member experience.