Tracka
Tailor Smarter. Track Better. Apply Faster.
As a solo product designer and developer, I built Tracka after feeling the friction of my own bilingual job search in Berlin. I designed and shipped the full product — from research through a documented design system to a live, working app
Client
Self-initiated product
Duration
18 months
Industry
Career Tech
Scope of Work
Full-stack Build
Information Architecture
Design System
Optimizing the Job Application Process
I saw an opportunity to improve the job application experience and explored it by designing a product that people could actually use. Building a functional prototype made it possible to gather real user feedback, validate design decisions, and continue refining the experience through iteration.
User Interviews
Listening before designing
Before exploring solutions, I wanted to understand how people actually manage their job search. I captured recurring behaviors, frustrations, and workarounds through informal conversations with job seekers and recruiters.
18+
User Interviews
7
Industries Represented
5
Career Meetups Attended
4
Recruiters & Hiring Managers
Analysis
From Insights to Product Decisions
Conversations with job seekers revealed four recurring themes. Rather than solving every problem directly, I focused on the areas where Tracka could create the greatest impact within its own experience.
Personalized Applications
(01)
"Every application feels like starting from zero... I have to tweak my CV for every job, and in Germany the cover letter matters too. Sending the same one everywhere just doesn't work."
Insight
Tailoring applications was the most time-consuming part of the job search. Users needed faster ways to personalize resumes and cover letters without compromising quality.
Feature
Resume & Cover Letter Builder
Analyze the job description
Extract ATS keywords
Generate personalized application materials
(02)
ATS Optimization
"Everyone keeps talking about ATS these days... before I apply, I compare my CV with the job description and even check it with an ATS tool."
Insight
Candidates increasingly relied on ATS checkers and manually compared resumes with job descriptions to improve their chances of reaching recruiters. Identifying the right keywords had become an additional step in every application.
Feature
ATS Match Analyzer
Extract ATS keywords from the job description
Highlight missing skills and keywords
Estimate ATS match score
Application Management
(03)
"By the time someone emails me back, the job posting has disappeared, I can't remember which CV I sent, where I saved the cover letter, or what the role was actually looking for."
Insight
As applications progressed, important information became scattered across job portals, emails, folders, spreadsheets, and documents. Reconstructing the full context of an application often took longer than expected, especially during interviews and follow-ups.
Feature
Unified Workspace
Save the original job description
Store tailored CVs and cover letters
Keep recruiter contacts and notes together
Frictionless Onboarding
(04)
"I already uploaded my CV... why am I filling in my work experience, education, and address all over again? After a few applications, those long forms get really tiring."
Insight
While we couldn't eliminate repetitive forms across external job portals, we could remove the same friction from our own onboarding experience.
Feature
AI-Powered Onboarding
Upload an existing CV
Automatically extract profile details
Review and confirm before getting started
User Journey
First-Time User Experience
To reduce onboarding friction and build confidence, the first-time experience was intentionally designed as a guided journey rather than a feature-first dashboard.
AI-powered CV parsing replaces lengthy registration forms by automatically building the user's profile.
Contextual tooltips explain key actions and interface elements during the first session.
Guided empty states help users understand the next action by encouraging them to add their first job.
User Journey
Returning User Experience
Returning users no longer needed guidance, they already understood the product. Their primary goal shifted from learning the interface to applying for jobs as quickly as possible while reusing previous work.
Resume where you left off with a populated application pipeline.
Pre-load the latest tailored resume as the starting point for new applications.
Maintain a centralized workspace for every application, keeping all related documents and progress together.
Information Architecture
Defining the Product Structure
Before moving into UI design, I defined the information architecture and key user entry points. The experience separates marketing, authentication, onboarding, and the core workspace into a clear navigation structure, creating an intuitive journey for both first-time and returning users.
Technical Architecture
Building a Scalable Architecture
Rather than building custom infrastructure, I evaluated modern tools that could accelerate development while keeping costs low and maintenance minimal. The architecture prioritizes rapid iteration today, with the flexibility to replace individual services as the product scales.
Design Workflow
From Concept to Production Ready UI
I started with hand-drawn sketches to explore the information hierarchy, content structure, and overall layout. Once the concept was clear, I recreated it as low-fidelity wireframes in Figma. These wireframes served as the design specification and context for Claude to generate the initial high-fidelity interface, which I then refined through iterative design decisions.
Wireframe to High Fidelity
For this project, we began by creating quick wireframes to ensure alignment and shared understanding across the team. Once aligned, we developed high-fidelity Figma prototypes, all while keeping in mind the constraints of FlutterFlow, the no-code platform we used to deliver the final product. This ensured the design was both realistic and achievable from concept to final build.
Concept Sketch
Explore layout & information hierarchy
Figma Wireframe
Define structure & provide AI design context
Production UI
AI-generated UI, refined through iteration
Explore Other Client Projects
Member Portal
As a Product Designer at an Indian consultancy, I worked on a 1.5-year project with a leading healthcare insurer. Starting with a UX audit, we rebuilt their incomplete mobile app from scratch with a new IA and new components in the design system.
Insurance in the Digital Era
Client
United Healthcare Group
Duration
18 months
Industry
Healthcare Insurance
Scope of work
App Design
Design System
Information Architecture
Member Portal
As a Product Designer at an Indian consultancy, I worked on a 1.5-year project with a leading healthcare insurer. Starting with a UX audit, we rebuilt their incomplete mobile app from scratch with a new IA and new components in the design system.
Insurance in the Digital Era
Client
United Healthcare Group
Duration
18 months
Industry
Healthcare Insurance
Scope of work
App Design
Design System
Information Architecture
Optimizing the Job Application Process
I saw an opportunity to improve the job application experience and explored it by designing a product that people could actually use. Building a functional prototype made it possible to gather real user feedback, validate design decisions, and continue refining the experience through iteration.
Portal-to-App Feature Integration & UX Optimization.
We set out to bring portal-level depth into a mobile-first experience, translating core functionalities and features without losing fidelity, and delivering a cohesive, brand-aligned experience across mobile and tablet.
User Interviews
Listening before designing
Before exploring solutions, I wanted to understand how people actually manage their job search. I captured recurring behaviors, frustrations, and workarounds through informal conversations with job seekers and recruiters.
18+
User Interviews
7
Industries Represented
5
Career Meetups Attended
4
Recruiters & Hiring Managers
Analysis
From Insights to Product Decisions
Conversations with job seekers revealed four recurring themes. Rather than solving every problem directly, I focused on the areas where Tracka could create the greatest impact within its own experience.
Personalized Applications
(01)
"Every application feels like starting from zero... I have to tweak my CV for every job, and in Germany the cover letter matters too. Sending the same one everywhere just doesn't work."
Insight
Tailoring applications was the most time-consuming part of the job search. Users needed faster ways to personalize resumes and cover letters without compromising quality.
Feature
Resume & Cover Letter Builder
Analyze the job description
Extract ATS keywords
Generate personalized application materials
(02)
ATS Optimization
"Everyone keeps talking about ATS these days... before I apply, I compare my CV with the job description and even check it with an ATS tool."
Insight
Candidates increasingly relied on ATS checkers and manually compared resumes with job descriptions to improve their chances of reaching recruiters. Identifying the right keywords had become an additional step in every application.
Feature
ATS Match Analyzer
Extract ATS keywords from the job description
Highlight missing skills and keywords
Estimate ATS match score
Application Management
(03)
"By the time someone emails me back, the job posting has disappeared, I can't remember which CV I sent, where I saved the cover letter, or what the role was actually looking for."
Insight
As applications progressed, important information became scattered across job portals, emails, folders, spreadsheets, and documents. Reconstructing the full context of an application often took longer than expected, especially during interviews and follow-ups.
Feature
Unified Workspace
Save the original job description
Store tailored CVs and cover letters
Keep recruiter contacts and notes together
Frictionless Onboarding
(04)
"I already uploaded my CV... why am I filling in my work experience, education, and address all over again? After a few applications, those long forms get really tiring."
Insight
While we couldn't eliminate repetitive forms across external job portals, we could remove the same friction from our own onboarding experience.
Feature
AI-Powered Onboarding
Upload an existing CV
Automatically extract profile details
Review and confirm before getting started
User Journey
First-Time User Experience
To reduce onboarding friction and build confidence, the first-time experience was intentionally designed as a guided journey rather than a feature-first dashboard.
AI-powered CV parsing replaces lengthy registration forms by automatically building the user's profile.
Contextual tooltips explain key actions and interface elements during the first session.
Guided empty states help users understand the next action by encouraging them to add their first job.
User Journey
Returning User Experience
Returning users no longer needed guidance, they already understood the product. Their primary goal shifted from learning the interface to applying for jobs as quickly as possible while reusing previous work.
Resume where you left off with a populated application pipeline.
Pre-load the latest tailored resume as the starting point for new applications.
Maintain a centralized workspace for every application, keeping all related documents and progress together.
Information Architecture
Defining the Product Structure
Before moving into UI design, I defined the information architecture and key user entry points. The experience separates marketing, authentication, onboarding, and the core workspace into a clear navigation structure, creating an intuitive journey for both first-time and returning users.